We packed our bags and took #TEAONTHEROAD to Austin, Texas for the last four days of July. For what feels like years now, we’ve been throwing around the idea of a pop-up shop. We did some research and decided that Austin could be the perfect place to try out this concept. As long time fans of TOMS, we reached out and pitched the idea of setting up shop in their backyard on South Congress for a back-to-school event… you can only imagine how thrilled we hear they were on board!
So, for the first time ever, we took Tea on the road. We packed as much as we could into those four days, and man was it worth it. It was hot, we all were sweaty, but a wonderful time was had by all. From those rainy first days of set-up to the rush of customers that very first morning, #TEAONTHEROAD was full of surprises and we loved every minute of it.
Here, we share a special look at just what happened in Austin. We wish you all could have been there… And we can’t wait to hear where you think we should go next!
We talk a lot about going “around the world”, but the other side of this phrase “and across the street” is just as important. We know that being a good citizen (big or little) means being a good neighbor, too.
Local boutiques have always been an integral part of the community. Shopkeepers know their neighbors, greet customers by name, watch babies grow into big kids. This August, we launched our very first Tea Neighborhood Shop at Kid Dynamo in Berkeley, CA. Kid Dynamo has long been a retailer of Tea and we treasure the relationship we have with shop owners, Erin and Holly. Around the world and across the street, neighborhoods are where life happens. And that’s exactly where we want to be. So, what does a Tea Neighborhood Shop look like?
If you attended our pop-up shop in Austin, you know there was a lot going on at #TEAONTHEROAD. The event couldn’t have been what it was without the help of many, many people. National companies sent truckloads of snacks while local musicians and businesses donated their time to entertain and educate. Today, we’re giving credit where credit is due, here’s a breakdown of everyone who played a part in Austin.
We’re partnering with Nordstrom for a fun-filled day on November 14th. Join us at a participating Nordstrom for a day of dancing, crafting, face-painting, and more! The first 50 customers will receive a tango-inspired tote. Come dance with us!
Thanksgiving. What comes to mind? You may think… A time to stop and reflect. A time to give thanks. A time for friends and family to pack into your house. A meal that everyone gathers around… they eat and eat until it seems impossible to eat anymore. You may think of your great grandmother’s famous apple pie or your in-law’s fried turkey.
Thanksgiving usually comes along with a few key dishes. You’ll find pumpkin pies, stuffing, green bean casseroles and of course, turkey! While these have become staple dishes, we’re afraid we have to tell you that the pilgrims didn’t actually bond over pumpkin pie. Traditions today have evolved over time. So, let’s a look at history of Thanksgiving and how it all came to be.
At Tea, we live by a mantra: “We Go There.” And although we love traveling across the globe, we don’t think you have to cross an ocean to find adventure. You could explore a whole new world that’s just across the street. This fall, we’re celebrating local explorations and sending your little citizen on a quest for adventure!
We invite you to explore your world and enter for a chance to win $1,000 to shop Tea! So… where do you begin?