Say hello to indigo! It’s no secret that America has a long-standing indigo obsession, and trending this season is a revival of this original American basic. From deep indigo to vintage denim, blues in every hue are popping up everywhere this spring!
Indigo dye dates back to ancient times, but it wasn’t until the American Revolution that it began to make a name for itself here in the states. Its high value and long shelf-life made it the perfect trading commodity, quickly earning it the name “blue gold”. At that time, indigo garments were reserved for high society and high valued items like our very own American flag. That’s right, the original stripes of the flag were dyed with indigo!
With the rise of the industrial workforce in the early to mid 1900s, indigo blue clothing—cotton shirts, pants and coveralls—became more mainstream, serving as the staple of American workwear. Its rich dark pigment was perfect for masking dirt, grit and grease, which was important when washing was not a modern day convenience.
In the 1930’s, blue jeans and bandanas were popularized by Hollywood Westerns and the rise of cowboy culture, spotted on box office icons like James Dean and Marilyn Monroe. Today, they’re a staple among citizens across the nation!
See how classic indigo and western prints inspired our Spring collection.
Go Everywhere Outfits
Inspired by vintage American bandanas, this uniquely detailed bald eagle graphic in worn indigo will be the coolest element in his closet this spring. Pop it over a classic striped tee and a pair of our comfy, Easy Does It Chambray Shorts for a truly All-American look.
A quintessential American style, our Denim Shortalls are ready for all kinds of warm weather fun. Their dark blue wash, elastic waistband and adorable (and adjustable) criss-cross straps make them extremely versatile, and a great fit from one summer to the next. Throw them over our Short Sleeve Ruffle Knit Top for everyday outings, and add these fun Graphic Capri Leggings for a little dressy flair.
Known for its durability and practicality, chambray has been a mainstay in American workwear for centuries. In fact, the chambray shirt was rated at such high quality that the US Navy adopted it, along with denim dungarees, as their uniform from 1901 through the second world war. There couldn’t be a more perfect fabric for your curious, growing little citizens, and we’ve given it a subtle feminine edge with a hint of neon floral embroidery.
Ready to Roam Outfit
We loved all of the western motifs we saw along our cross-country journey. Here, a magnificent herd of wild horses roam free across a vintage bandana stamped print on this fluttering heather twirl top.
What indigo inspired outfits will they be sporting this spring? Snap a photo of your favorite indigo outfits in action and share them on Instagram with #trendingtea.