I first found the Kelsays earlier this year while scrolling through our #teacollection photos on Instagram. The photos of their little citizens wearing Tea dresses while skating on a half-pipe instantly caught my eye. Our Australia spring collection was just about to launch and I knew the adventurous spirit of our collection would resonate with this family. I had to connect with them!
Down on Bondi Beach, the rain has cleared up, the waves are rolling in, and a tousled blonde Aussie named Jake stands in front of a row of eager young grommets (a grommet is a kid who surfs).
“Ok, everybody hop on your board and let’s practice,” Jake says as his co-coach Lucy moves in to help.
Before they ever hit the water, surf camp students straddle their boards on the sand and learn the basics of paddling, pushing up, standing up, and—most importantly—falling off. (The technical term is “dismount.”)
“Basically, you just starfish,” Jake throws out his arms, “and fall backward.”
On the set of our spring catalog shoot in Australia, we planned to set up a table fit for a spring celebration. As we unpacked pillows, plates and everything in between, the kids couldn’t wait to get things ready. Excited for their party, they jumped in and had a blast helping get everything in place. The key to helpful little ones? Make prep fun! Here are some ideas on how to get your kids involved with party planning.
Each month, we’ll be sharing a guest post by Andrea Fellman of Wanderlust Living, Andrea’s set out to interview global moms + dads who are very “Tea” – they look for adventure in their lives and strive to make the foreign familiar for their families through travel and curiosity! A long time Tea partner and a woman who truly embodies the Tea spirit, we’re thrilled to have Andrea as a foreign correspondent (she lives in Barcelona!). In Andrea’s fourth guest post, we’re introducing you to Elaine, who lives with her family in Denver, Colorado. Read on to learn more!
Always up for an adventure, our newest tees were inspired by all the wild and wonderful things we saw in Australia. Follow along as we share a behind the scenes look at the inspiration for our graphics!
To help everyone at Tea “go there,” we make a yearly contribution to each employee for international travel and exploration. Upon their return, our Tea travelers write a blog post to share their adventures with all of us (and the world)! We’re so excited to introduce you to Alison, our Senior Manager of Brand Creative and project managing extraordinaire. Follow along as she shares tales from her trip to Japan!
This past weekend, we invited 22 of our Tea Insiders to join us in San Francisco for a weekend of conversation, collaboration and lots of celebration. Our Tea Insiders is a group made up of Tea Collection’s nearest and dearest explorers. They share our brand values – spreading connection and curiosity through the lives of their family and friends, covet our new arrivals each season and aren’t ashamed to call themselves “Tea obsessed”. They flew in from all across the country (and Canada, too!) to spend time with us at our Studio Tea space. Over the course of 2 days, we shared some exciting news and we didn’t want you to miss out.