Posted by: Allison Fawkes
Time: 6:23 PM
Wow. Incredibly energizing, glorious, playful, strong, and charming. We’ve had so much fun creating our first movie to introduce our new collection – inspired by Japan. It’s infectious. There’s been plenty of dancing around the office.
Many, many thanks to all of the people who made this happen. Josh Tetreault from Emotive Brand is the filmmaking genius. Josh found the perfect music – “Ce Jeu” by Yelle – introducing us to the talented French singer. He was captivated by the incredible shots of our beloved, uber-talented photographer, Laurie Frankel. And Laurie was inspired by the beautiful “little citizens of the world” in our Fall 2009 photo shoot. An immense thank you goes to the children (and their parents!) in this video.
None of it would happen without our brilliant designers who make designer children clothing practical, real, and inspired. Every season they travel to a new destination to find original inspiration – bringing unique children’s apparel to the little citizens of the world.
Share the love – tell your friends!
Tomorrow, we’ll post an interview with our Chief Creative Officer – the visionary behind the brand. We ask her all about the trip to Japan – the sights and scenes that inspired the Fall Collection.
The new collection is available in stores now – and will be available online on our website by the end of the month!