The best way to arrive is to take a train from Hanoi or Ho Chi Minh City. I recommend the sleeper train, it’s a bit cozy but you get amazing views as the train passes through rice fields and vast flatlands with water buffalo.
The people are charming and less likely to upsell foreigners. There are abundant tailor shops and art galleries that won’t break your budget. One of my favorite shops is Hoai Ngap (Reaching Out )Handcrafts, a gift shopped filled with fair trade crafts made by artisans with disabilities.
The cobble stone streets make it a pleasure for walking or biking amidst the ancient Japanese and Chinese style architecture. Kids will love drinking fresh fruit shakes on the beach or even taking a lantern making class in town. At night, the town is picturesque with several outdoor cafes and strings of colorful silk lanterns illuminating the streets.
The women at the market place will tempt you with fresh marigolds and lotus flowers and even offer you fresh slices of mangosteen and sweet lychees.
Officially Hoi An is listed as a UNSECO heritage site. Unofficially I can tell you this place has a lot of heart. Look for my auntie and grandmother who make banh mi (baguette sandwiches) with a slammin’ secret sauce. Their stand is near the south entrance of the marketplace on the river. Grab sandwiches to go and hop on the ferry for a breezy tour of the scenic Hoi An River.