Category: Behind the Design

Cool Off with Cold Shoulders

Girls Cold Shoulder Dress

When the weather is warm and the days are long, there’s nothing like a cool shoulder and a best friend. Cold shoulders made a serious comeback for fall and we loved the look so much that we decided to give it a summertime twist.

A casual continuation of the popular 80’s off-shoulder trend, the cold shoulder is a bit more bohemian than its dramatic bare shoulder sister. Cut-out versus cut-off, this stylish design gives a relaxed look to tops and dresses. Plus its thin, subtle strap turns a trendy piece into a play-ready staple.

Brights are Back: Soak Up Summer in Sunny Neons

Boys Tiger Graphic Tee

Summer style is always heavy on the bold and brights, but this year trends called for a flashback to 80’s electro-pop colors. So, we’ve taken all of your favorite sunny palettes and amped up the intensity to bring you flashy neon accents that will instantly liven up your little citizens’ outfits.

Discover our new #trendingtea looks, designed to stand out.

Wandering West for Summer

West Coast Inspired Style

Spring Break has come and gone which means, pretty soon, summer will be upon us. Time to swap out the scarves for sunnies and head west where big swells, blue skies and endless ocean awaits. From the carefree surfer culture of SoCal to Hawaii’s tropical aloha vibes, join us as we soak up the warm air and laid-back lifestyle of the West Coast.

A Parade of Prints: Discover Fresh Styles and Big Easy Flair

New Orleans

There’s something truly magical about New Orleans that captivates the hearts of all who visit. Maybe it’s the southern hospitality and Parisian ambiance, or that the streets are always dancing with the sounds of soulful beats and the smell of Creole spice and hot jambalaya… or perhaps it’s the revelry that ignites the city come any big win or celebration. There’s this ‘anything goes’ attitude that makes you feel right at home. And just to make sure you feel extra welcome, the city allows anyone to throw their own welcome party parade! All you need is a quick permit, a brass-band and the perfect parading ensemble.

Tees that Tell Tales: The Legend Behind the Graphic


Tribal Tales Tees

The United States is home to a unique blend of cultures, each one with its own set of stories to tell. Indigenous tribes share a particularly rich oral tradition. Like many cultures, they’ve used storytelling to help explain the world around them. When science was not as advanced, ancient peoples often explained events like natural disasters as the work of the Great Spirit or the powerful connective forces of mother nature.

Though cultures and customs vary across hundreds of indigenous American nations, one thing they share in common is their belief that the universe is bound together by spirits of natural life—animals, plants, water, wind, sky, and even the Earth itself.

From powerful Hopi warrior spirits to the brave Cherokee water spider, let’s learn more about the empowering legends behind this season’s Native Artists graphic tunics and tees.

The Sky’s the Limit: Graphics To Spark Their Curiosity

Girls Galaxy Graphic Tee

“One small step for man, one giant leap for mankind.” – Neil Armstrong

Americans have always dreamed big. That’s why Neil Armstrong made it to the moon on July 20, 1969. 

Today, we are surrounded by innovation. With a growing database of facts and information at our fingertips, we, more so than ever, have the ability to defy limitations and pursue even the most far-reaching ideas. New technologies pave the way for new thinking, and ever greater possibilities. Just like the  innovators and inventors who came before them, your little citizens can do anything they set their mind to. We are all born curious, all it takes is a little imagination!