Each month Studio T will feature one of our retailers. This month we are getting a glimpse into the mind of Miki, founder of Cotton Tails in Memphis, TN. Learn about her store philosophy here.
Tea: How did you decide to take the leap and open your own store?
Miki: When my oldest daughter was born, I used to frequent a children’s store. Every time I would walk in, I was completely ignored. I would find things on my own and would ask if someone would please ring me up! It was so frustrating but it was the only place to shop. When the opportunity arose, I felt I could start my own children’s store but have wonderful customer service. I don’t think Cotton Tails would be here today for 24 years if they had only treated me nicely at that store!
Tea: We know how special and unique all of our stores are, what makes your store unique?
Miki: We do Saturday arts and crafts for the children every weekend. We do an annual Sidewalk Sale that people arrange their vacations around. Twice a year we have a calendar sale with a different category on sale every day of the month. We do seasonal events, like Mrs. Santa, silhouette artists, frozen yogurt treats during the summer and anything else we can think of!
Tea: At Tea, we “Go There”, how do you share in that mission at your store and/or in your life?
Miki: I’ve ‘Been There!’ My mother is Japanese, and I was born and spent my early years in Japan. I have been very fortunate to be able to instill my mother’s heritage and customs into my life. It has given me a better understanding of working with people from different nationalities and backgrounds.
Tea: How do you balance it at all? What tricks can you offer us?
Miki: I do a daily list of what needs to be done at the store and check off accordingly. I try to just put the top ten.
Tea: What do you do in your “spare” time?
Miki: I love to cook and have friends and family over.
Tea: What is something that your customers would be surprised to learn about you?
Mikie: I LOVE to dance! Really!
