Category: Featured Retailers

Boutique of the Month: Ruby’s Garden

Ruby's Garden

Every month, we highlight one of the three hundred boutiques across the country that help bring Tea to your local communities. This month, we’re featuring Ruby’s Garden, a boutique in Oakland, CA. Together with her daughter Ruby, storeowner Mae has run Ruby’s Garden for thirteen years. Read on to learn more about her story.

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Mae, Storeowner of Ruby's Garden

Mae, Storeowner of Ruby’s Garden

Before I was a stay-at-home mom, I was an architect and a community organizer. All that outward career energy doesn’t just go away when we have a baby, does it? My “nesting instinct” when I was pregnant was knitting. I learned and was soon obsessed. I think the reason I was so into it was because I was creating tangible work product, in contrast to the intangibility of parenting a new baby. All that knitting was part of figuring out I needed work outside the home that I could do while mothering. So I created Ruby’s Garden to be a place I could raise Ruby alongside all the mothers in my community.

Opening a children’s store sounds like it’s about the stuff we sell. I’ve always had a pretty clear point of view in choosing products from my design background. Designing all our store layouts and product fixtures has been extra fun since it’s the fun part of architecture and interior design. But the reason I’ve loved Ruby’s Garden has always been getting to be connected with my neighbors and providing a space for neighbors to connect with each other. I especially love the sisterhood of women-owned businesses on my block and throughout Oakland. Sisters are doing it, and I love being a part of cheering us on.

Ruby and Mae

Ruby and Mae

I’m so proud to have raised Ruby in the shop these thirteen years. As a high-schooler now, Ruby has taught me a lot about youth culture and social media — all of which have impacted how I run the business. She’s an entrepreneur in the making, and I like to think she’s learned a few things from me too.

Ruby and I have been doing more traveling together these past few years. We embarked today on our first trip to Asia together: Taipei first, where my mom grew up, then Hong Kong where my late father grew up. I’m writing from our Airbnb in Taipei after night market street food adventures. Tomorrow is the Dragon Boat Festival, a national holiday in Taiwan—another adventure tomorrow!

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Be sure to check out Ruby’s Garden if you’re in Oakland, CA. Of course, you can always shop Tea at TeaCollection.com. Want to see more? Follow us on Instagram @tea_collection.

Boutique of the Month: The Spotted Goose

The Spotted Goose

Our Boutique of the Month series highlights the boutiques across the U.S. that help bring Tea to your local communities. This month, we’re featuring The Spotted Goose, a boutique based in Cincinnati, OH. We sat down with store owner Amy Fessler to learn more about her store and what makes it special.

What inspired you to open your boutique? How long has it been open?
Store Owner Amy Fessler

Store Owner Amy Fessler

 

Totally by chance. Someone else opened the Spotted Goose in 2007. I was shopping in the store one day when I overheard the owner say she was moving to China and going to sell the store. I jumped at the chance and a few months later I was the proud owner of The Spotted Goose.

What makes your store special?

 

We’re a locally owned boutique and love being a part of our neighborhood. We work in the store, get to know our clients and their families, and hand select the items we bring into our space. Our clients are the absolute best and it is so much fun getting to know them and their little families.

What was your favorite Tea destination and why?

 

I’d have to say the current collection. We have a more minimal style and the current collection’s simple patterns and sweet little stripes have definitely been a favorite of ours.

Tea in the Spotted Goose

What was the last trip you and your family took together and what made it special?

 

We went to Cabo for Spring break this year. It was the first time we took the kids out of the country. We had such an amazing time. The most special part was exposing our children to different cultures, family dynamics, and showing them how diverse and wonderful our world really is.

Who inspires you (alive or not) and why?

 

Elyse Walker – boutique owner and fashion icon! I love that she is a strong woman who empowers women. She has a wonderful team of ladies that make up that powerhouse brand. We are so fortunate to have a group of gals (The Goose Gals) in our store who are strong, smart, and our shop family.

What is one thing you think customers should know about your store that they may not be aware of?

 

We offer personal styling sessions for your little ones. Families are busy, so we do our best to make the shopping process simple. Clients call us looking for an outfit for an event or photoshoot or needing new wardrobes for the season. We ask a few questions about style, favorite brands, and size. Then, we shoot over photos/style guides for the family. If the client is out of town, we can ship items directly to them or we can set up an appointment in the store to go over selections. Life is busy. We’re happy to free up some time for our clients to spend with their loved ones!

The Spotted Goose

You’re a new addition to the crayon box. What color would you be and why?

 

Tulum Teal because those beaches are beautiful! If you catch me daydreaming, I’m on those white sandy beaches soaking up the view and the sunshine.

Be sure to check out the Spotted Goose if you’re in Cincinnati, OH. Of course, you can always shop Tea at TeaCollection.com. Want to see more? Follow us on Instagram @tea_collection.

Boutique of the Month: Cotton Tails

Cotton Tails

All across the U.S., boutiques help bring Tea to your local communities. This month, we headed to Memphis, TN to meet Miki, the owner of Cotton Tails. She told us more about her store, a bit about herself, and why she was drawn to Tea. Read on to see what she had to say!

What inspired you to open your boutique? How long has it been open?

 

Tea Display in Cotton Tails

Tea Display in Cotton Tails

My store has been open for 30 years. It all started with going to a children’s store when my daughter Elizabeth was 2. The customer service was horrible. The ladies stood around chit chatting and I could not even get them to ring up my purchase. It made me sad. Picking out your children’s clothing should be a happy experience!

What makes your store special?

 

My wonderful, wonderful customers!

What was your favorite Tea destination and why?

 

My favorite Tea destination will always be Japan. That was the first country that you did.  My mother is Japanese and I was born there. I was there till I was 6. We have been back a few times to visit.

What was the last trip you and your family took together and what made it special?

 

We always like to go to the mountains. It was nice to get away and pack a picnic lunch and hike. Just us and nobody else.

Who inspires you (alive or not) and why?

 

My mother. She is the epitome of grace and wisdom. I love hearing her stories. She was a young girl during WW2. I am always amazed by how brave she was during the war. She went through so much but survived. She and her country gave me a worldly outlook on people and their cultures. It has given me such a respect for people and their differences. Tea drew me in immediately because I understood exactly what their mission was.

You’re a new addition to the crayon box. What color would you be and why?

 

A rainbow! I think it takes a lot of different shades to make a box.

If you happen to be in Memphis, TN, be sure to stop by Cotton Tails and say hello to Miki! Of course, you can always shop Tea at TeaCollection.com. Follow more adventures like this on our Instagram @tea_collection.

 

Boutique of the Month: Kissui

Kissui

Kissui’s Owner, Laura

Did you know you can find Tea in 300 boutiques around the U.S.? In our new Boutique of the Month series, we’re celebrating the hometown heroes who bring Tea to your community. This month, we’re featuring Kissui from Redlands, CA. We spoke to Kissui’s owner, Laura, and asked how she brings a bit of magic to her community.

What inspired you to open your boutique? How long has it been open?

 

I grew up with parents who were business owners. I always knew I wanted to own something of my own, but wasn’t sure what. I graduated with a degree in Entrepreneurship, but it wasn’t until having my first baby that I knew exactly what I wanted to do. I quickly learned there were no local shops that carried the items I saw online. Just after my daughter turned 1, we opened our store in Redlands and never looked back! I feel so grateful to have spent the last 12 years loving my job.

What makes your store special?

 

Kissui

Inside the Kissui Store

Kissui is not just a store full of products. Kissui is a place where families come and lasting friendships are made. I have raised my kids in this store. Employees bring their babies to work. Customers know there is always a place for them here regardless of whether they are here to shop or just need a break. The products we offer are products we use in our own lives. To us, this is a community. As we venture into having a website, we know it will allow us to grow and have positive impacts on families outside of our small town.

What was your favorite Tea destination and why?

 

Italy! The delicate florals… The ruffles…. It was perfection.

What was the last trip you and your family took together and what made it special?

 

Our last family trip was to Tulum, Mexico. Life can be hectic with 3 kids and 2 stores. Having the opportunity to slow down and just relax as a family was so needed.

If you happen to be in Redlands, CA, be sure to stop by Kissui and say hello to Laura! Of course, you can always shop Tea at TeaCollection.com. Follow more adventures like this on our Instagram @tea_collection.

Introducing… Studio Tea!

Studio Tea rendering (PLACEHOLDER)

We love making new friends. Whether we’re across the globe or just across the street, we love those simple moments of connection. For almost a year now, we’ve thrown around the idea of having a space for just that. A place for the local community to engage not only with the brand, but with each other. You can only imagine how excited we are to share that this little dream is now a reality, and Studio Tea is ready to go! It’s a place 

We took #TEAONTHEROAD to Austin

#TEAONTHEROAD

We packed our bags and took #TEAONTHEROAD to Austin, Texas for the last four days of July. For what feels like years now, we’ve been throwing around the idea of a pop-up shop. We did some research and decided that Austin could be the perfect place to try out this concept. As long time fans of TOMS, we reached out and pitched the idea of setting up shop in their backyard on South Congress for a back-to-school event… you can only imagine how thrilled we hear they were on board!

So, for the first time ever, we took Tea on the road. We packed as much as we could into those four days, and man was it worth it. It was hot, we all were sweaty, but a wonderful time was had by all. From those rainy first days of set-up to the rush of customers that very first morning, #TEAONTHEROAD was full of surprises and we loved every minute of it.

Here, we share a special look at just what happened in Austin. We wish you all could have been there… And we can’t wait to hear where you think we should go next!

Tea Neighborhood Shop at Kid Dynamo

Tea Neighborhood Shop at Kid Dynamo

We talk a lot about going “around the world”, but the other side of this phrase “and across the street” is just as important. We know that being a good citizen (big or little) means being a good neighbor, too.

Local boutiques have always been an integral part of the community. Shopkeepers know their neighbors, greet customers by name, watch babies grow into big kids. This August, we launched our very first Tea Neighborhood Shop at Kid Dynamo in Berkeley, CA. Kid Dynamo has long been a retailer of Tea and we treasure the relationship we have with shop owners, Erin and Holly. Around the world and across the street, neighborhoods are where life happens. And that’s exactly where we want to be. So, what does a Tea Neighborhood Shop look like?