Last Thursday we launched a brand new event for Tea – we invited local bloggers and media to our headquarters in the Potrero Hill neighborhood of San Francisco, to give them a sneak peek of our Fall 2011 Back to School line before it’s released later this summer.
Our invite list included fashion bloggers, parenting bloggers, writers for local media like Red Tricycle and SFGate, and representatives from local mother’s groups such as Southern Marin Moms. We welcomed them to our showrooms to share margaritas with us and meet some of the team at Tea. They chatted with the founders of the company, and had the opportunity to hear the design inspiration and outfitting messages of our Fall 2011 line directly from our designers and merchants.
And we all had a blast! It was a great opportunity to network and meet people face-to-face whose blogs we all read and love.
(above) Alix from Modern Kiddo explores our new line
(above) Amy Graff from SFGate shows off an outfit she styled
We made a lot of new friends and loved the opportunity to show off our upcoming collection, which will be appearing in stores and online in the next few weeks. The destination hasn’t officially been announced yet, but if you look closely at the photos above and below you may be able to guess where we went…
(above) Maria from Geekymummy and Nancy Davis Kho from Normalarkey talk to Leigh Rawdon, co-founder of Tea
(above) Megan Flatt and Jessica Edelen from Southern Marin Moms
Michelle and Nuala, organizers of Tea’s Open Studio
To all the bloggers who attended the event – we loved having you! Thank you for helping us make our first Tea Open Studio a huge success.
Here at Tea, we love the excitement of welcoming new little citizens into the world. With our 9th Birthday happening this week we also wanted to say Happy Birthday to all of the Tea babies born in the past five years- and there are quite a few of them!
Cristina in Tech Design welcomed Tallulah
Emily, our Chief Creative Officer, welcomed Georgia James
Jeff in Marketing welcomed Christian
Leah in Finance had Clara Ilo
Elisabeth in Marketing Operations welcomed Sean Elliot
Brooke in Wholesale Marketing welcomed Lucy
Cindy in Tech Design had Weston
Lauren in Merchandising welcomed Lauchlin
Tim. the VP of Sales, had Ty
Leigh, our CEO, had Matthew
Emily, our Chief Creative Officer, had Clement Osceola
Krista in PR welcomed Harrison Jake
Cindy in Tech Design had Madelyn
Kristine on our Wholesale Sales team had Maisie
Tracy in Product Development had Nicholas
Leigh, Tea's CEO, had Adam
Laura, our VP of Finance and Operations, welcomed Max
Sarah, a Wholesale Rep, had twins Maya and Sasha.
We feel so lucky to have so many cute (and well-dressed) babies at Tea!
When Tea was started 9 years ago it was with a few baby sweaters. One of these is still in production and is a Tea favorite – the Kimono Robe, now in sizes 6-12 months through 12 years! In the words of Emily, our Chief Creative Officer:
“The Kimono Robe was inspired by the distinctive lapels and minimal construction of a Japanese Kimono. The pure function of this traditional garment is modern in principle – efficient use of materials and timeless, elegant styling.
This cardigan represents the values that Tea was created on – an interpretation of the beauty found in cultures around the globe. Japanese aesthetics have always been highly inspiring to us – in shapes, prints and colors. We brought it back over the last couple of years because it can be easily worn with anything, and almost any time of year (at least here in the SF climate!).
And I love that it is a bit of accessible luxury for a child’s wardrobe – cozy soft and machine washable, elevates any jeans outfit.”
We currently have the Kimono robe in Prune, Walnut, and Indigo. Summer is coming but warm layers are always needed for nights around the campfire, or on rainy afternoons!
Announcing Stylista Finalists! What is a Stylista, you may ask? Check back to our post a couple months ago, describing Tea’s search for a young fashion-forward 8-12 year old to show their unique sense of style using pieces from our line. Reaching out through our stores, we asked for fashionable kids to visit their local retailer and style their own outfits using at least two pieces of Tea clothing. The winner would receive an expense-paid trip to San Francisco and a behind the scenes look at Tea’s headquarters, along with their very own photo shoot.
So how did it go? The answer is – it exceeded our expectations! We were so inspired by all the different ways to style Tea. Over 100 stylish kids participated, both girls and boys. Tea retailers went all out, many hiring professional photographers, and one even brought in a teen stylist to help organize the day’s events. The results were astonishing, and submissions were judged by a team from Tea’s Creative Group on the kids’ creativity, visual flair and embodiment of the spirit of the Tea brand. It was incredibly difficult to choose, but we’ve narrowed it down to three finalists:
From Euguene, OR, 8-year old Lilieauna likes to be called Lavender, and says she likes Tea because she can “really express myself in these clothes.” (store: Bambini Eugene, photographer: Tiffany Rosenbrock)
Also from Eugene, OR, 8-year old Chloe says she likes Tea because “It’s very comfortable and cute.” (store: Bambini Eugene, photographer: Tiffany Rosenbrock)
This 9-year old from San Diego states “I like Tea because of its funky artist style and I’m a funky person.” (store: Magical Child, photographer: Corey Villicana)
Thank you to everyone who has participated so far in our first Stylista contest! And thank you to all the stores who participated – we couldn’t have done it without you. Check back on Tuesday May 17th for the announcement of our winner, and stay posted for our next Stylista contest to be launched later this summer.
Last week it was too beautiful to stay inside, so a few of us snuck off for a little walk on our lunch break. It was such a nice view we asked a passer-by to take our picture. He asked us where we were visiting from. We told him we were from the bottom of the hill.
(pictured from left to right: Erin, Katy, Laura)
Above, Tea explores Korea, Mexico, and Spain
At Tea we are all about bringing the world home. Each season we visit a different global destination, and share our inspiration and the stories of our travels. We are appreciative of the beauty we find and the countries we explore. We’re cultural adventurists, apparel designers and global travelers. We believe in the journey. In discovery. In caring and connection. In diving in. In experiencing life with every bit of our souls. We go there. Across the globe. And across the street.
And now we want to hear about YOUR adventures. We’re on the hunt for three Foreign Correspondents to share their experiences with us on our blog Studio T, between now and the end of the year.
If you and your children are traveling internationally in the near future, write to us! Email email@example.com and describe the trip you’re planning on taking. Tell us:
– Where you are going, and for how long
– What the purpose of your trip is – is it to experience a specific culture, reconnect with family roots, or do community service?
– How you plan on maximizing your travel experience with your children along the way
Before you leave we’ll give you a $500 Gift Certificate to fill your suitcase with travel clothes from Tea.
Once you return, share your stories and photographs of the people you’ve met, the food you ate, the fashion you saw, and the landscapes you explored. Bring the world to us. Write five blog posts on or shortly after your trip with accompanying photos or short videos detailing your adventures. We’ll devote a week of our blog to showcasing the story of your travels.
We will review all submissions. Please recognize that we may get numerous submissions, which makes it difficult for us to respond to everyone individually. We can respond only to the submissions that we’re considering featuring. Thank you for sharing. Happy writing. And happy traveling!
Japan has been a great source of inspiration to Tea since 2002. Our classic Kimono jackets are a favorite every Fall, and many of our baby clothes were inspired by Japanese textiles. In 2008 our designers visited Japan and created our Fall 2009 line, where every item referenced a part of their journey through the country. When we heard about the Earthquake and Tsunami that hit the country on March 11th we, like many of you, asked ourselves how we could help.
On Tuesday April 5th we will be donating 20% of sales from participating customers to Give2Asia’s Japan Relief Effort. Shop online at Tea Collection and type “DONATE” into the Promo Code box in your cart when checking out. Tea will donate 20% of your order’s total to Give2Asia.
Give2Asia is a local San Francisco charity, and 95% of all donations raised for Japan’s Emergency Relief fund are divided among Japanese charities that are working on the ground to address disaster relief. For more information you can check out Give2Asia’s Japan Relief Page here.