We packed our bags and took #TEAONTHEROAD to Austin, Texas for the last four days of July. For what feels like years now, we’ve been throwing around the idea of a pop-up shop. We did some research and decided that Austin could be the perfect place to try out this concept. As long time fans of TOMS, we reached out and pitched the idea of setting up shop in their backyard on South Congress for a back-to-school event… you can only imagine how thrilled we hear they were on board!
So, for the first time ever, we took Tea on the road. We packed as much as we could into those four days, and man was it worth it. It was hot, we all were sweaty, but a wonderful time was had by all. From those rainy first days of set-up to the rush of customers that very first morning, #TEAONTHEROAD was full of surprises and we loved every minute of it.
Here, we share a special look at just what happened in Austin. We wish you all could have been there… And we can’t wait to hear where you think we should go next!
We talk a lot about going “around the world”, but the other side of this phrase “and across the street” is just as important. We know that being a good citizen (big or little) means being a good neighbor, too.
Local boutiques have always been an integral part of the community. Shopkeepers know their neighbors, greet customers by name, watch babies grow into big kids. This August, we launched our very first Tea Neighborhood Shop at Kid Dynamo in Berkeley, CA. Kid Dynamo has long been a retailer of Tea and we treasure the relationship we have with shop owners, Erin and Holly. Around the world and across the street, neighborhoods are where life happens. And that’s exactly where we want to be. So, what does a Tea Neighborhood Shop look like?
If you’ve ever been in a Japanese restaurant or strolled through Japantown or Chinatown in a nearby city, chances are you’ve noticed a little cat statue on a shelf or in a shop window. You may have even noticed that little cat waving it’s paw at you! This little cat figurine, called maneki neko, is a lucky charm that is very popular in Japanese cultures. Maneki neko (or lucky cat) is a talisman that is believed to attract good luck or fortune to those who own one. Here’s what we’ve learned about this good luck charm…
To help everyone at Tea “go there,” we make a yearly contribution to each employee for international travel and exploration. Upon their return, our Tea travelers write a blog post to share their adventures with all of us (and the world)! Katy, Tea’s t-shirt graphic designer, traveled through Uganda and Rwanda on a quest to see every primate. Here she shares her jungle adventures.
We love getting the inside scoop from our designers about their designs. From animals to geometric shapes, every graphic has a story behind it. We’ve learned about far away animals and traditional nordic weaving techniques. The Rainbow Rays Graphic Dress is no exception and inspired us to create our very own mosaic planter. Follow our instructions below to create your own design… It’s much easier than it looks!
Being a peninsula, Italy is surrounded by beautiful turquoise seas. Fish and marine life play a major part in Italian culture – from the art to the cuisine. While traveling up the coast, we stopped at a fish market and marveled at how many different types of fish were for sale. We even had a chance to chat with a real fisher-woman! We’re sharing a behind-the-scenes look at some of our favorite graphic tees inspired by Italian sea life.
Meet Irene Rinaldi, the artist behind the beautiful floral design on one of our newest tees. We fell in love with her work and were thrilled when she agreed to design a graphic for our Italian Collection!